Drink a Coke

I was wrong. I was not too familiar with the controversy at the Superbowl, not having seen it till later, but I thought it would surely have to do with something more unforgivable like major food corporations and GMO users such as PepsiCo, Nestle USA, The Coca-Cola Co. and General Mills, among many others, donating millions of dollars to the GMA campaign to stop Washington Initiative 522, something that would require the labeling of all products containing GMOs if passed in November.

Yep, folks should be angry at Coke; I thought.  No?


Well then, if not anti-labeling maybe it’s that the Coca-Cola company has located many of its bottling plants in drought prone areas in India. Yes? No? But still again no, as I later found out.  Nuts on this real world problem too?  This encroachment was not even shown in the despicable and  controversial commercial.

And what about in Columbia where we get this report:  Coke’s Abuses in Colombia: Replay of the ’70s & ’80s:

“Some find it unbelievable that human rights abuses — systematic intimidation, kidnapping, torture and murder — are occurring at Coca-Cola bottling plants in Colombia. But it’s not the first time Coke has committed such atrocities.”

At the Superbowl, the underside of Coke was not what folks were fed up and mad enough to Tweet about?

Yeah. I found out that I was wrong about what conservatives cared about. So reading up more on the matter, I found out that, get this, conservatives were mad that the national anthem was sung in languages other than English which is silly in itself. Yeah, we are talking about English–a language concocted by fusing several other languages together. (If anything, conservatives could have been mad at the guy who invented ignorance) Get this. They were clueless that the song–the song sung in other languages, the national anthem that was defiled–was, in fact, not the national anthem. Nope, it was not the national anthem. Yes, America the Beautiful, if  sung from a U.S born flag waving diaphragm would not even be the national anthem? That wrong song fact alone should have pissed conservatives off about themselves–about that thing of being wrong on yet another oh so important stupid issue. But go figure, like Coke, they too failed to mention GMOs or depleting other nations’ ground water or Human rights violations.  ‘Guess it’s good not to be alone in being wrong.

India: To make matters worse, the bottling plant was producing thousands of gallons of toxic sludge and, as the BBC reported, disposed of it by selling the carcinogenic material to local farmers as “fertilizer.” High levels of pesticides were also reportedly found in the soft drink produced in the region leading to bans across the country. According to The Guardian, some Indian farmers even chose to spray their fields with Coca-Cola rather than use the more expensive pesticides from Monsanto. EMJ

What are foreigner hating conservatives pushing? For that matter, and more importantly, what is Coke pushing? The taste of Coke may change over the years but the message stays the same. The new 2014 foreigner singing ad is really no different than the 1971 ad except for some small differences in languages and song. It’s the same creepy ad only undated. It also includes, like the old version, folks of many ethnic groups. Both ads include happy singing manikin people drinking Coca-cola. Yet, seriously, how important is the world to this Cola bottling company except for it being lands to lick dry and pollute and sell drink products to? Can a catchy 70’s melody or a favorite American song of patriotism say it?

India: “We have attended every Coca-Cola shareholders meeting in the US since 2004 to remind Coca-Cola shareholders that the company management was being derelict in its duties by not disclosing the real financial liabilities the company was incurring in India,” – Amit Srivastava, coordinator of India Resource Center, an international campaigning organization working to challenge abuses by multinational corporations. http://www.indiaresource.org/news/2010/1003.html

“Coca-Cola’s sponsorship of the World Water Forum is viewed incredulously by communities in India. How can a company with an atrocious record of abusing precious water resources be at the forefront of sponsoring an international forum whose goal is to promote the sustainable use of water? Coca-Cola’s sponsorship of the World Water Forum is clearly a public relations maneuver by the company to divert attention from the reality of Coca-Cola’s relationship with water.” – Amit Srivastava,

So how important is a positive image and message to a polluter? A pretty face has gotta be somewhere on the top of a list. I can almost hear the CEOs shouting, “Get public relations in here to fix this India , or Columbian, problem on the double. We still need to smell good to the American people and the rest of the world.”  Most likely, it’s best to look sharp in front of customers so I would like to introduce the thought that the multi-cultural ad is a farce–smoke and mirrors–a Rockwellian nightmare. It’s best that way. Folks don’t really need to know the scale of what it takes to produce a carbonated surgery soft drink with the amount of water it takes from communities and with how much poisonous waste is left behind in order for millions of people worldwide to enjoy one 32 oz soda, each, several times a day; lots of it one after another “from sea to shining sea” and beyond and into the rest of the world, but that’s the goal.  What companies like Coke do to reach this goal is unimportant since what is important is that everyone is drinking Coke and thinking well of the company. The company needs to appear patriotic even and nice to diverse communities.

So try to be a bit more quiet about it: it’s best to not know the bad stuff about Coke and several other companies. This can be marvelous. Just look the other way; watch the happy patriotic product wielding people singing. Things go better that way. Lot of folks don’t give a crap, anyway. How it is made, well, it’s best not to see it till it gets to the fountain, can, or bottle on the store shelf; tastes best that way. It’s glorious but who has to suffer in order to give the entire world a Coke? The answer to that is not so yummy and refreshing even on ice. Just know that it’s not such a happy scene like the ad campaign portrays and that thought should shine light on what precisely conservatives should have been mad about, but were not.

“Exploitation, pollution, encroachment, Coca-Cola is doing all three. That’s why I say that no company has the right to steal the common water resource. No company has the right to pollute water that is our life.” – Rajendra Singh, water activist

Sorry folks, but after I found out what all the angry Tweeting was all really about I realized that this goes on a lot. Nothing I thought about the Superbowl controversy had anything to do with an ad campaign that has been going on for decades. I suppose it was just an ad. It was only an ad. Only an ad. I’ll keep telling myself that. And like folks of all nations know–’cause we see it in an advertisement–Coke is benign and even wonderful, so let’s hug kittens and wear big happy faces and drink a Coke since– thanks a lot for bursting our bubble, Aldous Huxley, Brave New World– we now know that “Universal happiness keeps the wheels steadily turning, truth and beauty can’t.” 


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s