Democratic Strategies Lost Big. Here’s Why and How to Fix It.


George Lakoff

It is time to shine a light on the perpetually losing strategies used by Democrats, and particularly on the Democratic infrastructure that promotes those strategies.

I am asking whether the old strategies can be separated from the community of strategists, so that new strategies can be adopted by that community that are authentic, moral, and fully general.

The strategists form an infrastructure that all Democrats have come to depend on—candidates, elected officials, Democrats in government, and citizens who align, or might align, either morally or practically with progressive policies. This well-funded, and well-connected strategic infrastructure includes public relations firms, pollsters, consultants, researchers, trainers, communication specialists, speechwriters, and their funders.

Democrats depend on this expensive infrastructure. The strategists seem to assume that their strategies are natural and obvious, the best that can be done. It is time to look closely at these strategies and question them. The same mistakes, if they…

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